Solutions
Marketing
Unify all your campaign, website, and social data. Track leads, performance, and ROI in real time.
Utilising Business Intelligence (BI) in marketing can significantly enhance both efficiency and effectiveness. By leveraging BI tools, companies can:
Refine Targeting: BI systems analyse customer data to identify the most promising segments, enabling more precise and effective marketing campaigns.
Optimise Campaign Performance: With detailed insights into campaign metrics, BI helps allocate marketing resources more effectively, ensuring maximum return on investment.
Enhance Decision-Making: Real-time data and analytics empower marketing managers to make informed decisions swiftly, improving overall campaign outcomes.
By integrating BI into marketing, businesses can not only streamline their processes but also achieve greater campaign success and market responsiveness.
Common Problems
Each department faces unique challenges. Here are some issues we help solve:
Campaign performance hidden in silos
No unified lead or ROI tracking
Manual reports for clients or C-suite
Unclear what's working or not
Refine Targeting: Bespoke BI analyses customer data to identify the most promising segments, enabling more precise and effective marketing campaigns.
Bespoke BI Module
Measure Campaign Performance: The MSP Module tracks key metrics, helping to optimise marketing campaigns and improve ROI.
MSP Module
Adapt to Market Trends: The Forecasting Module predicts market trends, allowing marketing teams to quickly adapt their strategies to stay competitive.
Forecasting Module
Refine Targeting: Bespoke BI analyses customer data to identify the most promising segments, enabling more precise and effective marketing campaigns.
Bespoke BI Module
Measure Campaign Performance: The MSP Module tracks key metrics, helping to optimise marketing campaigns and improve ROI.
MSP Module
Adapt to Market Trends: The Forecasting Module predicts market trends, allowing marketing teams to quickly adapt their strategies to stay competitive.
Forecasting Module
Statistics that Speak Volumes
80%
Over 80% of companies have invested in BI tools.
5x
Businesses that use BI tools are 5x more likely to make faster decisions.
30%
Businesses using BI tools experience a 20-30% increase in operational efficiency.
25%
Companies that implement BI tools report a 20-25% increase in employee job satisfaction.
6x
Businesses with a BI strategy are 6x more likely to identify new revenue streams.
50%
Businesses save an estimated 1,200 hours (50%) annually on manual data entry and report generation by using BI tools.
